Associate Director- Ads Strategy (Brand Measurement)

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4 months old

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You will be leading and driving continuous improvement in client’s ROI by recommending and executing custom measurement solutions best suited to test delivery of client’s marketing objective, Identifying & recommending the right KPI to be measured basis brand & marketing objective understanding; Build Industry narratives positioning D+ H differentiation; Build internal systems & efficiencies
       
About the team- Brand Measurement team partners with the Ad Sales Strategy Team. Our mandate is to evaluate the efficacy & effectiveness of our client’s ad campaigns on the Disney+ Hotstar platform. Our vision is to ‘Build advertiser trust by driving simplicity & transparency in measuring ROI’. We combine learnings from primary surveys & passive audience signals to drive strong insights that optimize advertiser ROI.
Key Tools:
o     Measure Platform Effectiveness: Brand Lift Study, Cross media Study, Sales Lift, Market / Media Mix Modeling
o     Measure Platform Efficacy: Digital Ad Ratings
o     Syndicated Resources: TGI / NICS, IRS, BARC
o     Internal Platform Analytics
 
 

Key Responsibilities

  • Business Partnering with Ad Sales Team: Project management, drive continuous improvement in client’s ROI, 360 campaign analysis (Combine Push Surveys + Passive Audience Signals for Insights), Recommend custom measurement solutions best suited to test delivery of client’s marketing objective, Identifying & recommending the right KPI to be measured basis brand & marketing objective understanding
  • Industry Narratives: Analyze syndicated resources & internal platform analytics to understand Disney+ Hotstar’s differentiation
  • Build internal systems & efficiencies: Process management for all internal measurement studies. Work with multiple stakeholders to ensure smooth measurement execution: Ad Operations, Product Teams, Sales Stakeholders
  • Work closely with Disney+ Hotstar leadership to shape the long term vision for Ad Sales
  • Effectively collaborate with different sales & strategy teams and other Disney+ Hotstar teams (Product, Content etc.)
  • You will head a small team focused on driving strong insights that optimize advertiser ROI and key strategic projects

    • Skills & Attributes for success

  • Understanding of Brand Health Tracking to improve topline growth. Ability to apply domain expertise for business partnering – e.g.: KPI recommendation basis Brand & marketing understanding, Funnel metrics to drive to achieve stated marketing objective
  • Ability to tie multiple data points to derive strong insights
  • Strong Application of domain expertise to solve business problems
  • Client / Publisher side experience preferred. Strong client / publisher exposure in case of agency / consultancy background
  • Knowledge & appreciation of communication testing: TV & Digital Ads
  • Good to have but not necessary: Knowledge of digital marketing, digital media effectiveness / efficacy, media ROI, media planning
  • Must have: Go getter attitude, ability to thrive in a matrix organization, strong stakeholder management skills and keen interest in driving client’s brand & business objectives

    • Preferred Education & Experience-

  • Consumer & Market Insights specialist with minimum 10-12 years of experience
  • Strong Quantitative Skills

    • About Us-
    Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission- driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
     
    Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.
     
    Why Join Us-
    No Dress Code
    Unlimited Leaves
    Diverse & Inclusive Culture, and
    Fun Life Balance
     
    Links -