Who are we and What do we do?
InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
What’s the InMobi family like?
Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.
What do we promise?
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
What will you be doing?
Microsoft and InMobi have entered into partnership as per which, InMobi will be partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete management / transaction across Bing.
We are seeking an Account Strategist with search advertising experience and attention to detail, customer obsession and passion to learn and adapt in an evolving environment. The individual in this role will support Sales and Account management leads in China region to manage an assigned set of clients focused on attaining revenue targets, feature adoption and client driven goals. The Account Strategist will build trusted-advisor status with their account team and clients through flawless customer management and data-driven solutions including report creation, opportunity management and tactical execution / implementation of search optimizations and feature adoption.
What is expected out of you ?
- 2+ years working in search engine marketing
- Strategy Development: Develop comprehensive search advertising strategies tailored to clients' objectives, ensuring alignment with overall digital marketing efforts.
- Campaign Optimization: Conduct ongoing analysis of campaign performance, identifying areas for improvement and implementing optimization strategies to maximize ROI.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords, continuously refining strategies based on industry trends and changes.
- Performance Reporting: Generate regular and ad-hoc reports to communicate campaign performance, providing insights and recommendations for improvement.
- Incorporating new product features and strategies into client campaigns.
- Collaborate with cross-functional teams in China
- Experienced using Excel to analyze information, Advance Excel, SQL, including data manipulation and data analysis
- Critical thinker who is organized and can make decision based on clear priorities
- Problem solver and multitasker who can partner well with other teams
- Excellent written and verbal communication skills
- Flexible and able to quickly adapt to changing business needs and processes
- Positive and creative ‘can do’ attitude with a strong work ethic
- Self-motivated and willing to contribute ideas
- Fluency in English