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Overview of the role

The Lead, Consumer Insights role is responsible for gathering, analyzing, and interpreting data to provide actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns. This role requires a combination of analytical skills, strategic thinking, and strong communication abilities to translate complex data into clear, actionable recommendations for various stakeholders. Overall, the Insights team uses data-driven insights and information to understand consumer preferences, market trends, and competitive intelligence, supporting brands across the lifecycle of campaigns.

*This role is onsite in our New York City office and requires some travel to clients.

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The impact you’ll make 

• Data Collection & Analysis: Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources (e.g., surveys, market research, campaign data, sales data, consumer demographics, and behavior). 

• Trendspotting: Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning. 

• Insight Generation: Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns 

• Reporting & Presentation: Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy. 

• Stakeholder Collaboration: Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc., to provide consumer insights for both pre- and post-sale efforts.  

• Market Research: Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends.  

• Data Interpretation & Storytelling: Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences. 

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The experience we need 

• 3+ years of experience in a market research agency, ad tech/mar tech company, or an internal brand team’s consumer insight/market research department
• Extensive experience in both quantitative and qualitative market research 
• Excellent written and verbal communication skills, with the ability to present findings clearly and concisely. 
• Ability to integrate, simplify, and develop insights from multiple data sources, including 0P, 1P, 2P, and 3P 
• Strong verbal and written communication skills.
• Working under pressure, in a fast-paced and challenging environment keeps you energized 
• Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
• A bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related field is required. A Master’s degree is a plus. 

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What we build…

At InMobi, we’re building products that are redefining industries. Our ecosystem spans: 

• InMobi Advertising – Powering data-driven mobile marketing for the world’s leading brands
• Glance – A revolutionary Gen AI-powered lockscreen & TV content platform transforming how millions discover and engage with content.
• 1Weather – One of the world’s leading weather platforms, delivering precise, reliable, and real-time weather forecasts

With deep expertise in AI, mobile, consumer technology, and digital innovation, we are home to some of the brightest minds in the industry. 

What sets us apart?

Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential.

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At InMobi, you’ll be surrounded by people who…

• Think big and act fast: We’re entrepreneurial, thrive in ambiguity, and love solving high-impact problems
• Are passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potential
• Own their outcomes: We take responsibility, make bold decisions, and execute with confidence
• Embrace freedom with accountability: We value autonomy and understand that trust comes with responsibility
• Believe in lifelong learning: We welcome feedback, challenge ourselves to grow, and aren’t afraid to take smart risks

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The base salary (fixed) pay range for this role would range from $103,622 - $164,068 USD (min to max of base salary pay). This salary range is applicable to our offices located in California and New York*.

*Our ranges may vary based on the final location and region of the role in accordance with the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of a stock grant known as Restricted Stock Units (RSUs). To encourage a spirit of shared ownership, we believe that our employees should have the ability to own a part of the organization. Furthermore, as you contribute to the growth of the company, additional stock may be issued in recognition of your contribution over time.

A quick snapshot of our benefits:

• Competitive salary and RSU grant (where applicable)     
• High-quality medical, dental, and vision insurance (including company-matched HSA)    
• 401(k) company match 
• Generous combination of vacation time, sick days, special occasion time, and company-wide holidays  
• Substantial maternity and paternity leave benefits and compassionate work environment 
• Flexible working hours to suit everyone 
• Wellness stipend for a healthier you!    
• Free lunch provided in our offices daily  
• Pet-friendly work environment and robust pet insurance policy - because we love our animals! 
• LinkedIn Learning on demand for personal and professional development
• Employee Assistance Program (EAP)

If this sounds like the kind of team, role, values, benefits, and challenges that excite you, we’d love to hear from you. Go for it!

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InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.