About Us
InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.
InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at advertising.inmobi.com.
Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance’s smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at glance.com.
Born in India, InMobi maintains a large presence in Bangalore and San Mateo, CA, and has operations in New York, Singapore, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.
What will you be doing ?
- Help build a strong data-driven marketing culture - marketing by the numbers - to deliver on business and marketing growth targets.
- Design and own the marketing performance dashboards for marketing teams to deliver measurable and repeatable marketing programs. Compile and publish marketing performance dashboard, including insights and actions and high-quality commentary on a weekly, monthly, quarterly (QBRs) and annual basis.
- Design and implement the optimal marketing technology stack, including tools for CRM, marketing automation, ABM, etc. Constantly scan the marketing technology landscape to ensure best-in-class marketing tech stack for Glance. Optimize usage of the tech stack working with marketing teams and vendors.
- Design and implement marketing processes, including demand generation/ lead generation processes. Coordinate with Marketing/ Sales/ BD to implement and optimize steps like lead scoring, routing, etc.
- Work with marketing teams to optimize conversions, marketing funnels, landing pages, etc.
- Generalize learnings on an ongoing basis into a framework and best-practices for marketing ops.
What is expected out of you?
- You have 8+ years’ experience in B2B marketing operations. You have experience with BI, Analytics, marketing technology tools like CRM, strategic planning and forecasting.
- You have strong interpersonal skills and project management abilities that help you work effectively across functions and programs
- You have an ability to identify gaps in data, analyze the problem, design data solutions and articulate requirements to the technical and business teams. You possess a good sense of managing “Big” and “Small” data, determining key aspects of the data that is useful to stakeholders.
- You have proven skills in customer insights, analytics, segmentation, modelling/prioritization, funnel optimization, test planning, marketing & campaign analysis
- You have experience in data integration and data quality processes.
- You are conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like Excel and preferably MySQL, R, and Tableau
- You have an MBA or Bachelors degree in statistics/ science/ engineering or another quantitative field
The InMobi Culture
At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom – guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!