Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.
We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.
We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.
Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.
We are looking for an SMS /WA Specialist who will work in close collaboration with the team to provide effective SMS /Wa services that support what we already provide for our clients. The SMS /WA Specialist will oversee all aspects of SMS marketing for the clients and will be responsible for the development of standard operating procedures going forward
Key Responsibilities
Develop SMS/WA strategies for fast-growing clientsDetermine the segmentation strategy, sequencing, and dynamic content for all SMS/WA clientsWork closely and consistently with the team to collaborate on the best strategies for our clients.Deliver monthly reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvementMust have knowledge for SMS sender ID, ling code, short code, Branded URLMonitor campaign delivery, troubleshoot issues, and ensure timely delivery of SMS messagesStay up-to-date with SMS marketing regulations and best practices. Ensure compliance with relevant laws (e.g., TCPA) and maintain an understanding of opt-in and opt-out processes.In-depth knowledge of TCPA Guidelines and RegulationsKnowledge of various platforms (Twilio,, Sinch, and other SMS platforms) Should be aware of creating WhatsApp Business Accounts, and verifying phone numbers in a single flow Should be aware of WhatsApp usage policies, brands, and content filtration policy.Provision of status updates to the customer after each spot check and mitigationResponsible for manual system testing, checking, and scanning of content, plus follow on recommendations re. best practices and SMS/WA methods.Prepare presentations that document key learnings from test results.Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges, and use these to develop better campaigns in the future.Proactively investigate and manage issues affecting email deliverability.Create and deliver reports to demonstrate factors affecting deliverability and reputation.Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.Understand and follow workplace policies and procedures.Skills and Requirements
Bachelor's degree, preferably in Business, Computer Science or related fieldThe right candidate will have 3+ years of relevant experience / knowledge in the following areas:Marketing with a Digital marketing focusCustomer intelligenceCustomer acquisition, development and retention practicesCampaign planning, execution, segmentation and targeting techniquesEmail technology (prior experience in deliverability operations)Expert level knowledge of audience development through email platformsFamiliarity with the major ESPs, Google Analytics, and email analytics systems a mustPrevious experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challengesDemonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.A proven track record of success with growing customer engagementBasic HTML and Email design / production experienceAdditional Requirements
Extremely organized and thoroughTrack record of successful consultingStrong academic record including a degreeExcellent written and verbal communication skillsAbility to work effectively in a team environment; ability to work independently; ability to travel infrequentlyA genuine interest in business challenges and ideation of solutions to meet customer business objectivesSuperior conflict resolution, decision making and interpersonal skillsStrong problem-solving skills: diagnosis, root-cause assessment, option evaluation and resolutionAbility to manage multiple responsibilities and assignments simultaneously under strict deadlinesAdditional Skills Advantageous To The Position
Expertise in HTML, CSS, JavaScript and other coding paradigms for digital marketingKnowledge of SAAS products and customer base preferredExperience with an ESP, ISPWe provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
