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About Kraken
As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.
To ensure Kraken is the right fit for you, please ensure you read Kraken Culture Explained to find out more about us!
The Role
We’re on the hunt for a crypto-curious PMM to help make Kraken and our asset listings easy and accessible for everyone. In this role, you’ll be responsible for the success and growth of the depth and breadth of assets we offer on the platform. This will include conducting inbound research to understand the motivations, needs and opportunities behind Consumer, Pro Trader, and Institutional needs, as well as crafting and executing go-to-market strategies that bring tailored products to the market.
You’ll be an important partner to our product team and will have a hand in influencing the asset listing roadmap. Your team will lead, organize, conduct, and coordinate proactive quantitative and qualitative research with various stakeholders and partners to distill insights that help us deeply understand and empathize with our users and prospective clients. You will learn their most pressing needs and problems. These inputs will influence our product-lead growth, segmentation, messaging and experimentation. You will inform how we solve these problems and provide value.
You will activate cross-functional partners in marketing at the right time to achieve our go-to-market goals. This will include setting measures of success and defining the inputs/outputs needed to derive product-market fit. You will use these to activate and direct acquisition, retention, content, social, comms, brand, creative, and other teams. You will conduct the efforts needed to achieve and scale growth. A key thing is we focus on resonance in our storytelling and we are thoughtful and calculated with our big bets.
What You’ll Do
Who You Are
Location tagging: #US #CANADA #Europe #EU #LI-REMOTE #LI-MR2
We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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