Marketing Manager - Indices

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About Kraken

As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.

About the role

Reporting to the CF Benchmarks CEO as well as through the group Product Marketing functions the individual will be responsible for the delivery of CFBs engagement with clients and prospects and ensuring awareness of CFB products and use cases across CFB’s target markets. This will involve social media optimisation, paid for campaigns, co-ordinating with sales, product, design and content teams, and ensuring brand message consistency. This role will allow the successful candidate to be a prime mover in the heart of a business that is an integral component of the wider cryptocurrency ecosystem. The successful candidate will have a huge influence on the way that cryptocurrency becomes integrated into the investment portfolios of institutions, corporations as a new asset class.

What you'll do:

  • Execution of the firm’s marketing plan i.e build brand and product awareness, engage with the firm's core target audience and execute the firm's content strategy in service of licensees and partners
  • Manage and optimise the firms social media strategy
  • Establish processes for: Product launch marketing, Licensee product launch marketing, Brand development through credentials and Client/ Licensee support
  • Collaborate with the firms, content, design, sales and product teams to ensure smooth delivery of marketing strategy
  • Collaborate with the firms technology development team to specify technology needed to support initiatives
  • Manage the flow of information on project status and milestones to key stakeholders

    • Who you are:

  • Minimum 6 years experience gained at an index provider,  financial institution or financial data in a marketing role
  • Experience of CRM platforms and how to leverage them to drive engagement
  • Strong communication and project management skills 
  • Strong understanding of financial and investment markets and understanding of the roles played by each of the actors involved
  • Strong working knowledge of social media platforms and channels
  • Experience of working within a benchmarks or index provider a plus
  • Knowledge of cryptocurrency a plus

    • Location Tagging: #EU

    We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. 

    As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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