The Customer Intelligence Analyst plays an essential role in growing talent in our business through collaboration and sharing best practices with the Strategy and Insights team. You know how to be curious about their opportunities and how to be real with feedback and support.
As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse, and respond to your learner’s needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlife
As the Customer Intelligence Analyst, you will lead the customer analytics practice for Lush North America, supporting the business with actionable insights by building and maintaining Lush’s customer data models, testing, segmentation and targeting methodologies. You will play an active role in driving the organization’s personalization, customer relationship management (CRM) and loyalty programs.
Reporting to the Manager of CRM & Loyalty Program, the Customer Intelligence Analyst undertakes the following RESPONSIBILITIES:
- Deliver customer insights using behavioural, transactional, psychographic, and demographic data to understand customer behaviour and anticipate customer needs
- Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes
- Improve and champion current process and analyses to drive predictive analytics, segmentation, product recommendations and targeted strategy.
- Support the development of customer language and ensure it is used throughout the business
- Support the build and maintenance of customer analytics / data science practice.
- Partner with the IT and data architecture teams as a subject matter expert and ambassador in Lush’s customer data structure, tools, processes, key
- metrics, and analytic methodologies
- Build and share tools e.g. customer dashboard, to provide self-serve access to customer data
- throughout the business
- Challenge the status quo and consistently identify areas for improvement, diagnose issues and working to resolve them
You bring the following QUALIFICATIONS:
Required:
- Post-secondary education in a quantitative discipline: Statistics, Economics, Engineering, Operations Research, Computer Science preferred
- 3+ years of demonstrated experience in customer analytics & business intelligence, preferably applied to retail or consumer goods
- Proven ability and experience analyzing customer data for actionable business insight
- Skilled at turning complex analysis into simple conclusions and recommendations for senior leadership
- Advanced SQL programming proficiency
- Moderate to Advanced Excel skills - VBA experience an asset
- Experience building dashboards using Microsoft PowerBI, Tableau or similar
- Experience manipulating data and developing predictive models using R, Python and/or associated packages
- Effective communication skills that include excellent written, oral, and presentation abilities
- Ability to prioritize and work on multiple projects in a deadline-driven environment
- Quick and curious learner
- Team player with strong interpersonal skills and ability to work independently
Preferred:
- Working experience in campaign management, CRM or Loyalty Analytics
- Retail experience is desirable
- Experience with Salesforce
- Experience in working with databases and aggregating data from multiple sources
- Knowledge of Google suite tools - Google Analytics and Google Data Studio
Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.
We thank all interested applicants; however, only qualified candidates will be contacted.