Social Channel Manager

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5 days old

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The Social Channel Manager plays an essential role in growing talent in our business through collaboration and sharing best practices with the Graphic Design team. You know how to be curious about their opportunities and how to be real with feedback and support.

The Social Channel Manager plays a critical role in leading Lush’s social strategy and creating connected experiences to engage audience across key digital channels. This position is both a brand storyteller and data analyst ensuring the delivery of clear and measurable social strategies to grow brand discovery and purchase consideration.

As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your learner’s needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlife

Reporting to the Senior Brand Marketing Manager, the Social Channel Manager undertakes the following RESPONSIBILITIES:

  • Responsible for social channel strategy, supervising content creation and stages of implementation and performance insights to support company and marketing goals
  • Accountable for all social content initiatives to drive traffic, engagement and leads that deliver customer retention and sales
  • Shape all experiences that live within Lush’s social channels
  • Identify opportunities to proactively engage with our community to build relationships
  • Collaborate with creative, copy, and marketing teams to ensure all cross-functional deliverables are coordinated against all key deadlines
  • Collaborate with marketing team peers to identify and understand publishing needs, channel priorities and help to set metrics and insights
  • Manage social content specialists and agency partners as needed
  • Understand and evolve the voice of the Lush brand so it’s relevant and consistent on each social channel
  • Manage the constantly evolving social platform landscape with providing clear insights, point of view and willingness to align, educate and compromise with internal partners
  • Own the social editorial calendar and planning and work with key partners on timing and content that fits in the establish brand marketing calendar narrative
  • Own community management on our social channels: Instagram, Facebook, Twitter and partner with the Customer Service team to advance proactive efforts
  • Analyze and set effective benchmarks for measuring impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
  • Lead social channel insights to incorporate findings into real-time improvements for social plans
  • Help foster a culture of social media and digital community excellence setting a consistently high bar for engagement and content delivery across our social channels
  • Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies and benchmark and research competitor and industry leaders in social media
  • Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations

 

You bring the following QUALIFICATIONS:

Required:

  • 7+ years of proven strategy ideation and development working on a social team, at a social agency or at a social platform
  • Thorough knowledge and understanding of the principles of advertising, marketing and digital media
  • Well-versed in digital media and social media metrics and monitoring tools
  • In-depth knowledge and understanding of social media platforms and how our persona engages with them
  • A brand publisher mindset to contribute and oversee the creation of content (copywriting, video, still imagery) that resonates with our audience to optimize the path to conversion
  • Strong understanding of SEO and web traffic metrics
  • Proven ability to measure and optimize social media performance
  • Experience working on social activations for large campaigns
  • Excellent oral and written communication skills
  • Experience in editorial calendar and organization workflow
  • Strong interpersonal and analytical skills with great attention to detail

Preferred:

  • Bachelor's degree in Marketing, Communications, Journalism or equivalent
  • Experience in working with Sprinklr
  • Experience working for a direct to consumer or consumer packaged goods brand

 

Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.

We thank all interested applicants; however, only qualified candidates will be contacted.