Assistant Manager - Business Growth - Financial Services

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3 months old

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About the Team

Would you like to be part of creating a unicorn within a unicorn? Solve some of the biggest challenges facing the financial inclusion of Bharat? Well, then here’s your chance! Financial Services (FS) is one of the biggest new bets we are taking at Meesho on the next 10x horizon opportunity for us. You’ve heard Vidit talking about financial services and how bullish our leadership team is. Our vision is to build financial services for Meesho, becoming our key growth and revenue driver. And you will be at the center of this journey, building and scaling the user lending business and serving millions of Meesho users.

About the Role

You will play a vital role in scaling up existing and building new credit products for Meesho users. You will get to wear multiple hats such as problem solving, strategy, growth and execution. You will also work closely with other cross functional teams such as Credit Risk, Product, Technology, User growth and our lending partners. As the Financial Services team, we always look at the bottom line !! And the bottom line is – in this team, you should expect to have fun as you learn and grow.  

What you will do

  • Growth and Marketing: Drive adoption of credit products with Meesho users. Work with user growth and Meesho app teams to identify app properties, create campaigns, send communications to generate traffic You will cary targets on adoption
  • Conversion funnel: Measure CTAs and conversion, identify product and operational levers to improve conversions. Work with partners and product team to implement the key initiatives and improve conversion. Benchmark journeys with other fintech players.
  • Utilization: Increase spends from existing users by nudging them to use credit products for their day to day spends and improve utilization
  • Campaign execution: Design and implement adoption and utilization campaigns. Prepare budget requirements for the same
  • Data Visibility: Work with business analysts to create dashboards for adoption and utilization. Create customer cohorts to design segment wise strategies
  • Stakeholder Management: Collaborate with external stakeholders - agencies, and lender partners - and internal stakeholders - business, product, risk, and tech teams
  • Executive communication: Write exec-level documents and present results and findings to senior management
  • What you will need

  • 2-5 years of work experience in driving user growth, experience of financial products (preferably user loans)
  • Execution experience, demonstrated examples of delivering high impact projects 
  • Strong growth mindset and an inquisitive mindset, continuous problem solving to improve and grow the business
  • Proficiency in MS Excel including creating dashboards, and reports. Appreciation for digital/analytics led product development, targeting end-to-end automation of loan journeys
  • Ability to independently drive problem statements and impact. Understand customer’s needs and come up with right pitch and communication strategies
  • First principles based critical thinking and data-led approach to problem-solving
  • Strong stakeholder management and communication skills
  • Ability to work in a VUCA environment
  • What you will get

  • A rare opportunity to build a large scale financial services business for millions of users
  • Work on some of the latest fintech products and innovations 
  • End to end responsibility and ownership Once in a lifetime opportunity to create impact at scale
  • Strong employee-friendly policies
  • A fun and supportive team and leadership
  • About us 

    Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

    Our Mission

    Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost.  Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

    Culture and Total Rewards

    Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at  Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate -  influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all  embody these principles. 
    We provide market leading compensation - both cash and equity-based - specific  to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

    Know more about Meesho here : https://www.meesho.io/