Marketo Administrator

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About Netskope

Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security. 

Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, Taipei, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive.  Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.

About the Position:

The Marketing Automation Administrator (Marketo) will be primarily responsible for creating, testing, and maintaining all aspects of our Marketo instance, and all integrated applications. We’re looking to hire someone with 7 - 10 years of experience owning and operating Marketo as the system administrator. 

Responsibilities: 

  • Ensure our Marketo instance is best in class and manages global marketing/operational requirements 
  • Operate, configure and administer Marketo 
  • Create functional programs to support marketing tactics such as Webinars, Events, Content Syndication, Paid Media and List Imports 
  • Set up, optimize and manage third-party integrations including Salesforce, Goldcast (Webinars), Splash (Events), 6sense (ABM), (list pending aligning to MarTech roadmap)
  • Partner with Marketing Operations to centralize data processing and ensure a industry-standard Marketo <> Sync, Lead Processing and MQL Funnel Design
  • You will be responsible for building and maintaining programs, landing pages, and email templates, improving system processes, ensuring data hygiene excellence
  • This will include designing, building, testing, deploying and troubleshooting workflows to process inbound leads, ensure regulatory compliance, enrich missing data points, and empower our sales team in their efforts
  • A key responsibility will be data management within our marketing automation platform, Marketo, to ensure high-quality leads are being enriched and routed correctly
  • Develop and maintain our lead lifecycle automation between Salesforce 
  • Setup and optimize email and landing page templates in our Knak platform
  • Support regular/ad hoc inquiries on our marketing campaign and platform health, troubleshoot and isolate issues, proactively create processes and system-level procedures to prevent issues and data hygiene problems
  • Troubleshoot issues with data integrity
  • Drive/promote best practices and recommendations for content, audience segmentation, behavioral triggers, lead scoring, and reporting

Requirements:

  • Proven experience as a Marketo Administrator or in a similar role.
  • In-depth knowledge of Marketo functionality and capabilities.
  • Familiarity with CRM systems, particularly Salesforce.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Marketo Certified Expert or similar certifications are a plus.

Education: 

  • Bachelor's degree in Marketing, Business, or related field.

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Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.

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