Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.
At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.
Sitting within the Regional Digital Team, the primary goal of this role is to drive the development of a data-driven CRM strategy and programme across the Ninja Van customer lifecycle, from new user to loyal advocate, to meet business objectives. As it is a regional role, it covers all the business units within Ninja Van. In addition to the developing the strategy, this role will also have the following outcomes:
- Role will be responsible for developing the right data and analytics requirements to drive consumer lifecycle strategy to power all means of personalisation and segmentation for our CRM campaigns across key channels (i.e. Email, Mobile Push Notifications, Zalo, Whatsapp) through collaboration with various local and cross-functional teams in delivering business KPIs.
- Drive shipper loyalty and retain the quality shippers across FS & SS business units.
- You will be responsible for analyzing data sitting on the platforms to understand consumer behavior and create segments/personas to target potential consumers on digital mediums.
- You are required to lead existing teams regionally and build strong teams locally, to constantly experiment and push the boundaries of our customer communications through best practices, latest trends and techniques.
- Focus will be on driving the markets for right consumer experience via deeper segmentation and messaging.
You will be working with cutting-edge Marketing Technology platforms to push the boundaries of data-driven customer communications. Given the focus on PII and consent management, data compliance should be taken into account to nurture consumer relationships. In addition to managing the team members, key stakeholder groups are: Regional Product, Regional Tech, Regional Sales Channels, relevant Regional CoEs (Brand Marketing, Trade Marketing, other functions within Digital CoE), local market teams.
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