Develop, implement and monitor marketing activities for Company products. Working as part of a cross-functional team, the Marketing Manager will assist in the commercialization of current and future products. This position combines day-to-day marketing activities with critical strategy planning and execution. There will be heavy emphasis on one-on-one communication and relationship building skills with physician customers, sales territory managers, and global marketing team members.
Specific Duties and Responsibilities
•Manage continuing U.S. customer and field-oriented product support activities.*
•Represent company at tradeshow meetings to promote product. *
•Implement promotion strategies, ensuring accuracy of product communication content.*
•Participate in field training on company products, and in the development of training materials. *
•Identify market opportunities to maximize market penetration. *
•Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions. *
•Participate in development and review of product specifications. *
•Participate on cross-functional launch team to ensure successful delivery of new products to sales organization and end users. *
•Articulate and reinforce high level positioning concepts to the field organization. *
•Support global marketing activities through communication and other support for regional sales and marketing team members.*
•Be personally knowledgeable of Penumbra’s products and customers’ anticipated uses. Know competitive situation and selling basics. *
•Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features. *
•Participate in market research activities as required.
•Participate in development/review of product specifications. *
•Participate on cross-functional launch team to ensure successful delivery of completed product to sales organization and end users. Rollout activities may include: internal activities, e.g., packaging, or external activities, e.g., demo protocols. *
•Participate in developing detailed marketing literature and other sales tools for the Penumbra products as assigned. *
•Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.*
•Ensure other members of the department follow the QMS, regulations, standards and procedures.*
•Perform other work-related duties as assigned.
*Indicates an essential function of the role
Minimum education and experience:
•Bachelor's degree in business, biology, or related field with 3+ years of progressively responsible experience in the medical device industry, or equivalent combination of education and experience.
•MBA a plus.
•Medical device experience.
•Demonstrated collaboration skills in a team environment.
•Strong oral, written, and interpersonal communication skills.
•General office environment
•30% to 40% travel (U.S. and/or international)
•The employee is frequently required to stand, walk, sit, and reach with hands and arms, and to use a computer, sitting for extended periods. Specific vision abilities required by this job include ability to read, close vision, distance vision, color vision, peripheral vision, and depth perception.
What We Offer:
• A collaborative teamwork environment where learning is constant and performance is rewarded
• The opportunity to be part of the team that is revolutionizing the treatment of some of the world's most devastating diseases
• A generous benefits package that includes medical, dental, vision, and life insurance; a 401(k) match; and an Employee Stock Purchase Plan
Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
If you reside in the State of California, please also refer to Penumbra’s Privacy Notice for California Residents.