Customer Marketing Program Manager

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We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

SHOULD YOU ACCEPT THIS CHALLENGE...

We are seeking a strategic, detail-oriented Customer Marketing Program Manager to join our growing team. This high-impact role will lead key operational programs that support analyst relations, partner marketing, customer advocacy, and budget coordination. You’ll act as the primary liaison for analyst requests, manage our peer review presence on key platforms, support the partner reference program, and provide critical team support around budget planning and PO processes.

This is a unique opportunity to work cross-functionally across Marketing, Sales, Analyst Relations, and Partner teams to drive visibility and value through customer-centric programs.

Key Responsibilities:

Analyst Relations Focal Point

  • Serve as the day-to-day liaison for Analyst Relations (AR) requests, coordinating responses to RFIs, Magic Quadrants, Waves, and similar evaluations.

  • Partner with AR and Product teams to source customer evidence, prepare submission materials, and ensure deadlines are met.

  • Track and report on analyst interactions and feedback loops, helping shape perception and positioning.

Peer Review Program Management

  • Own strategy and execution for customer review platforms (e.g., Gartner Peer Insights, G2, TrustRadius).

  • Drive review generation campaigns in partnership with customer success and field marketing.

  • Analyze and report on review performance, sentiment trends, and competitive positioning.

Partner Reference Program Support

  • Support the growth and maintenance of the partner reference program, coordinating nominations, approvals, and enablement materials.

  • Act as a central point of contact for partner-facing teams seeking joint success stories.

  • Track partner engagement metrics and surface new opportunities for co-marketing.

Budget & Operational Support

  • Manage the customer marketing team’s budget tracker, including PO creation, invoice processing, and monthly reconciliation with Finance.

  • Ensure accurate coding, forecasting, and spend management.

Identify process improvement opportunities to streamline operations and increase efficiency.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

Qualifications:

  • 5+ years of experience in customer marketing

  • Experience working cross-functionally in matrixed organizations, especially with AR, partner teams, and finance.

  • Strong project management and organizational skills; proven ability to manage multiple programs simultaneously.

  • Familiarity with peer review platforms and analyst relations processes is a plus.

  • Comfortable working with budget tracking tools and PO systems

  • Excellent verbal and written communication skills; ability to translate complex information into clear, actionable plans.

  • A collaborative, roll-up-your-sleeves mindset with a passion for customer stories and operational excellence.

Preferred Experience:

  • B2B tech or enterprise IT environment

  • Familiarity with advocacy and reference platforms (e.g., TechValidate, ReferenceEdge, Influitive)

  • Experience supporting global teams or international programs

 

We are primarily an in-office environment and therefore, you will be expected to work from the Raleigh, North Carolina office in compliance with Pure’s policies, unless you are on PTO, or work travel, or other approved leave.

#LI-TH3,  #LI-ONSITE

 

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations. 

This role may be eligible for incentive pay and/or equity. 

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

The annual base salary range is:
$118,000$178,000 USD

WHAT YOU CAN EXPECT FROM US:

  • Pure Innovation: We celebrate those who think critically, like a challenge and aspire to be trailblazers.
  • Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®!
  • Pure Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources and company-sponsored team events. Check out purebenefits.com for more information.

ACCOMMODATIONS AND ACCESSIBILITY:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [email protected] if you’re invited to an interview.

WHERE DIFFERENCES FUEL INNOVATION:

We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership. At Pure Storage, diversity, equity, inclusion and sustainability are part of our DNA because we believe our people will shape the next chapter of our success story.​ 

Pure Storage is proud to be an equal opportunity employer. We strongly encourage applications from Indigenous Peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and people with intersectional identities. We also encourage you to apply even if you feel you don’t match all of the role criteria. If you think you can do the job and feel you’re a good match, please apply.