Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Roblox is looking for a senior manager with broad experience across consumer communications and media to join our growing team.
You are a gifted publicist and storyteller who combines strategy and creativity to develop scalable global campaigns and programs focused on consumer media. We are looking for a data-savvy person who knows how to tap into trends and "newsjack", come up with fresh narratives, and collaborate with partners to create media coverage about Roblox across important markets and industry verticals, creating buzz and consumer interest in the brand.
You will report to the Senior Director of Consumer Communications and role is based at our headquarters in San Mateo, California. #LI-Hybrid
You Will:
- Develop consumer public relations efforts
- Conceptualize and lead impactful consumer-facing global, regional and market specific media relations programs and campaigns to support our team goals, including broad consumer awareness and perception of the Roblox platform and brand
- Develop relationships with important consumer and industry reporters
- Analyze trends and data (both platform data and consumer surveys) to come up with newsworthy narratives, reports and story ideas for consumer media
- Coordinate with the corporate/product communications team on upcoming launches to increase reach in consumer outlets
- Use storytelling and product demos to ensure Roblox shows up in relevant conversations with a competitive edge and educating consumers about engaging with Roblox
- Work with leaders in the partnerships organization to liaise on broader business strategies across different industries (i.e. entertainment, music, sports) and upcoming programs for recommendations on messaging and PR amplification, and broader trends
- Lead Roblox's participation in the most relevant professional and thought leadership events, both local and international, and serve as PR lead at relevant trade shows/other industry events
- Brainstorm new campaign ideas and collaborate with PR agencies globally to help develop impactful and efficient results around consumer PR efforts
You have:
- 7+ years of experience in Brand or Consumer PR from a global public company (consumer tech, entertainment, media or gaming)
- Experience developing impactful and successful proactive consumer PR campaigns and an appetite for creating news
- Skill and passion in building relationships with consumer media and examples of high-impact coverage placement for brands
- Experience commissioning research or mining internal data to support storytelling
- Confidence producing content for different markets, channels, and media
- Experience working with cross-functional partners
- Excellent written and communication skills
- Agency management experience
You’ll Love:
- Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.