Lifecycle Marketing Programmer

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7 days old

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Who we are: 
Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. 

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

About the team:
We are a highly productive global team consisting of customer journey advocates, lifecycle strategists, and operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer centric go-to-market plans to engage and retain our pet parents and sitters.
The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience.

Who we’re looking for:
Rover is seeking a Lifecycle Marketing Programmer to work with the team on our Care Provider Comms strategy, helping execute how we need to message this audience across each lifecycle stage (Acquisition, Engagement, Retention), and deploying the messages via our Email Service Provider Platform. They will work closely with the entire Lifecycle Marketing strategy team & stakeholders to define project scope and plans, and guide teams to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects.
As part of the role, you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You enjoy working with high-energy, goal-oriented individuals and are constantly seeking opportunities to learn and hone your marketing skills.
This role will temporarily report in the Sr. Director, Lifecycle Marketing

Responsibilities:

  • Execute Care Provider Lifecycle Journey campaigns
  • Manages end-to-end lifecycle provider channel production - includes coding, development, deployment, and analysis of campaigns, utilizing a major ESP (i.e., Iterable, Salesforce Marketing Cloud, etc.) 
  • Develops complex and customized HTML email code, including responsively designed email templates and new that adheres to industry best practices
  • Develops and codes complex email templates from scratch, modifies and updates existing templates in HTML/CSS, and troubleshoots existing email code as needed
  • Perform QA on own work as well as conducting peer review of campaign set up and coding to ensure emails render accurately across ISPs and other platforms
  • Participates in the QA process for all email campaigns, working with the lifecycle strategy team to ensure all details, links, spelling, products, and content are correct
  • Displays problem-solving skills to address and solve technical problems that arise as it relates to campaigns
  • Manages and organizes HTML content and related assets
  • Write scripts for dynamic content, personalization, and/or segmentation
  • Leverage existing segments and create new custom segments for channel deployment utilizing data within the email service provider/platforms. 
  • Partner with marketing & business analytics for additional custom segment creation that falls outside the scope of the ESP
  • Works with localization and creative teams to coordinate on campaign assets
  • Monitor lifecycle channel reporting and provide updates on campaign performance
  • Keep up to date on the industry with new features, technology and ai
  • Work with Manager to create and manage OKRs each quarter

    • Required Skills:

  • 3+ years of Lifecycle and/or CRM experience 
  • Experience in email/push/web campaign management
  • Track record of executing campaigns accurately and on-time
  • Experience using a large ESP (Iterable or Braze preferred).
  • Customer focused and ability to help create customer journey maps.
  • Ability to work with manager to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward.
  • Strategic competence and partnership skills are a must.
  • Experience tracking, and analyzing marketing campaigns.
  • Effective communication skills across the organization. 
  • Excellent at building and maintaining strong relationships.
  • Strong attention to detail.
  • Self-starter that thrives in a fast-paced environment.
  • Keeping up to date on current lifecycle marketing trends and standard processes.
  • College degree or equivalent experience.

    • Your Bonus Skills:

  • Social, Paid and Digital Marketing Experience

    • Benefits of Working at Rover.com:

  • Competitive compensation
  • Long-term incentive plan with a company performance-based cash payout
  • Permanent contract
  • Pension plan
  • Meal tickets through Cobee
  • Generous PTO allowance
  • Private health insurance
  • Discounted gym membership
  • Bring your dog to work (and unlimited puppy time)
  • Monetary help for adopting a dog or cat plus yearly credit to use on our platform 
  • A wide variety of snacks, fresh fruit, and beverages in our kitchen to keep yourself going 
  • Regular team activities, including happy hours, game nights, and more
    • Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.
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