SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile, and unsecure. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across boundless exposure points and increasingly remote, mobile, and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit https://www.sonicwall.com/ or follow us on Twitter, LinkedIn, Facebook, and Instagram.
Ready to do your part in the cyber arms race? SonicWall offers fun, high-energy work environments at the leading edge of technology, networking, and cybersecurity. Whether you’re in sales, marketing, engineering, product management, technical support, or finance, you’ll have real opportunities to help protect more than 500,000 organizations across the globe. If you’re ready for a career that can impact change — and not just another job — join one of committed and enthusiastic SonicWall teams in offices around the world
Overview:
We are looking for an experienced and innovative marketing campaign specialist. This person is responsible for campaign management, webinar management, and demand generation programs designed to demonstrate SonicWall as a market leader in the cybersecurity industry and positively impact business growth.
This position reports to the Vice President of Demand Generation.
This role works effectively with key stakeholders across our global ecosystem. This person effectively collaborates with product marketing, social media, public relations, web, marketing operations, inside sales, sales enablement, solution engineers, community, and customer service teams. This person serves as a point of contact for regional and partner marketing, collaborating to ensure campaigns are effectively scoped, scaled and measured across partner and channel audiences.
The candidate can demonstrate expertise in digital campaign development to execution with ROI metrics.
Responsibilities:
- Develop and manage the development and overall success of large, strategic marketing projects
- Amplify the SonicWall Brand, thought leadership and vision through multi-touch campaigns and integrated programs
- Working knowledge of the demand waterfall and the B2B buyer's journey
- Create and manage webinars with cyber security leadership speakers
- Data-driven audience management: Understand our database and apply segmentation (company size, role/title, industry, line of business, IT Decision Maker vs. Business Decision Maker for enterprise accounts, etc...) with aligned audience messaging
- Metrics-driven: Understand the lead conversion metrics from marketing qualified lead (MQL) to sales qualified lead (SQL) to opportunity and revenue. Measure against SonicWall internal benchmarks and industry standard benchmarks
- Serves as a point of contact for regional and partner marketing, collaborating to ensure campaigns are effectively scoped, scaled and measured across partner and channel audiences.
- Experience at SaaS companies preferred, cyber security experience is a bonus
Requirements:
- Internal project management systems and process tools such as JIRA and Confluence.
- Proficiency in external webcast platforms such as: BrightTalk, On24, WebEx, or other
Education and Experience:
- Minimum of 2 years of related experience with a bachelor’s degree
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SonicWall is an equal opportunity employer.
We are committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.