CRM Marketing Specialist

See more jobs from SpotHero Inc

2 months old

This job is no longer active

At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app or website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace. 

 

CRM Marketing Specialist @ SpotHero: 

SpotHero is seeking a CRM Marketing Specialist to join our growing marketing team. In this role, you will be responsible for building, executing, and analyzing B2B and B2C marketing campaigns across several channels including email, in-app, push, and SMS. The ideal candidate has strong copywriting skills and can leverage CRM technology and tools to execute high-level communication strategies.

This role will join the Campaign team that sits within the Brand Marketing team. You will work closely with other CRM marketers to strategize and coordinate automated and broadcast campaigns within Iterable. You will work collaboratively with the Design, Content, and Supply team to create compelling and cohesive communications that drive consumer and operator interaction.

 

What you will get to do:

  • Develop and execute CRM campaign strategy and implementation in Iterable for email, push, SMS, and in-app messaging. 
  • Collaborate with the B2B Partner Marketing Manager to build journeys and campaigns focused on our operating partners. 
  • Create operator lifecycle journeys and campaigns that focus on retention, engagement and relationship building.
  •  Write copy that is clear, concise, and on-brand for campaigns including those related to promotions, lifestyle, and product marketing.
  • Test, analyze, report on, and work to establish and align key metrics, including deliverability, open rate, click rate, conversion rate and revenue with company objectives.
  • Participate in campaign planning sessions, keeping up to date on email and SMS best practices and bring new ideas to the table.

 

Who you are: 

  • Detail-Oriented - Pays attention to details and learns to understand causes and not just effects.
  • Creative - Ability to develop something unique that would not naturally evolve on its own, think outside the box.
  • Communication - Communicates effectively and efficiently both verbally and in writing. 
  • Collaboration - Process of working with multiple individuals to complete a task or achieve a goal.
  • Customer-Focused - Maintains committed to the SpotHero persona so marketplace brand is sustained.
  • Project Management - Discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.

 

What you bring:

  • 2+ experience working within a CRM platform such as Braze, Iterable or related systems 
  • Experience with handlebar or liquid logic for dynamic personalization
  • Experience building journeys based on events and building strategy based on data-driven user segments
  • A data-driven approach that uses A/B testing to drive improvements
  • Familiar and comfortable working with email HTML. CSS knowledge is a plus 
  • Strong Written and Verbal Communication Skills.

 

Seeking candidates in:

  • Chicago, IL 

 

What we are offering:

  • Career game changer – A truly unique experience to work for a fast-growing startup in a role with unlimited potential for growth.
  • Excellent benefits – 
    • In the US we cover up to 90% of Medical Premiums, 50% of Dental & Vision Premiums, company-sponsored Life Insurance, 401K, and generous parental leave. 
  • Flexible PTO policy and great work/life balance – We value and support each individual team member.
  • Learning Budget + Udemy license - We support the professional and personal growth of our people by providing everyone with learning resources and development opportunities. 
  • Annual parking stipend – we help people park!
  • The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere.
  • A company that cares about its employees’ unique backgrounds. From Employee Resource Groups to Unconscious Bias Trainings, we want each and every employee to feel like SpotHero is a place where they can bring their whole selves to work.
  • A workplace recognized as CityLights award winner by 1871, 2024 Best Places To Work by BuiltIn, and recipients of the Best Company Culture, Best Company for Women, and Best Company for Diversity awards from Comparably! 

 

At SpotHero, we Respect Fellow Drivers by providing an inclusive interview experience for everyone, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. Please let our team know of your need when you apply or as you begin interviewing with our team.

SpotHero is an equal opportunity employer. We know that a diverse workforce is the strongest workforce, and are committed to building and supporting an inclusive environment for all.

PLEASE NOTE: This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the US and not require sponsorship for employment now or in the future.