We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there’s still an exciting journey ahead of us. Do you want to join us at the heart of trust?
As part of the global digital marketing team and reporting to the head of paid media, we are looking to hire a digital marketing manager. This position will play a pivotal role in contributing to Trustpilot global growth. We’re looking for a passionate, data-driven digital marketer to support our paid digital marketing programs. You will be responsible for executing the strategy for Paid Social, Paid Search, and test channels, with a focus on rigorous measurement of performance, testing, and optimization. You’ll have the opportunity to work with different teams & agency partners and support multiple lines of Trustpilot’s business.
What you’ll be doing:
Primary:
- Manage digital campaign calendars and serve as the primary point person with internal teams for campaign planning, assets creation & campaign optimization
- Oversee agency management of paid SEM campaigns and provide expertise to support big-picture optimization of this channel
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
Supporting:
- Research and test partnerships with new vendors and channels to expand reach and/or achieve lowest cost-per-acquisition.
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Identify critical conversion points and drop off points and optimize user funnels.
Who you are:
- Strong experience in digital marketing
- Very strong project management skills
- Demonstrable experience strategizing, setting up, managing and optimizing SEM, paid social, and/or display advertising campaigns with strong performance results
- Working knowledge of marketing analytics tools and ad platforms (e.g., Google Analytics, Google Search Console, SEMRush, etc.)
- Expert knowledge of Google Ads, DV360, Facebook & Linkedin Ads Manager
- Experience with Salesforce tech stack
- Experience with A/B and multivariate experiments
- Experience developing forecast and budgets
- Ability to build reports and dashboards from scratch
- Experience with using data to support your point of view, but when data isn’t available, you’re able to develop a hypothesis and test out a potential solution.
- Excellent written and verbal communication skills, especially when presenting ideas to senior management
- A global mindset; you will be working closely with team members across US, UK, ANZ, and Copenhagen offices
- Proactive and driven to solve problems and find innovative solutions
- Bonus points:
- Working knowledge of SEO
- Experience in optimizing landing pages and user funnels
- Experience working in Hubspot marketing software
What’s in it for you:
- A range of flexible working options to dedicate time to what matters to you
- Competitive compensation package + bonus
- 25 days holiday per year, with an extra 5 days holiday allocated after your 1 year anniversary (prorated)
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
- Comprehensive health package, pension and full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave
- Newly renovated central office with a laid back vibe and constant buzz of different languages being spoken everywhere you go It’s complete with a coffee bar, canteen and table tennis and has a wide variety of refreshments available - you can opt in for breakfast and lunch at an affordable price
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials
- Opportunity to join the Trustpilot Social Club for a small monthly fee and attend regular social and leisure activities like go karting, cooking classes and escape rooms
- Employee discounts to restaurants and shops
- Tax Free Travel (DSB)
Still not sure?
We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you!
#LI-SH1 #LI-HYBRID #LI-REMOTE
About Trustpilot
At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers.
We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.
Our purpose is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense.
A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.
Join us at the heart of trust.
Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.
Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.