Because you belong at Twilio.

The Who, What, Why and Where

Twilio is seeking a dynamic and motivated Digital Marketing Manager with an entrepreneurial spirit to drive and execute digital marketing strategy for the Asia Pacific and Japan region. This experienced marketing professional will be responsible for developing and executing strategic digital marketing programs that drive brand awareness, grow our top of funnel prospects and stimulate pipeline opportunities. 

The right candidate for this role is a proven marketing technologist and strategist who possesses a start-up mentality that can quickly uncover new opportunities to optimize and build, takes ownership of key tools, aligns and organizes with cross-functional teams toward one mission. If that sounds like you, we’d love to hear from you.

This position is a 12 months contract position.

Who?
We are looking for a self-starter who lives the Twilio Magic and has a consistent record of driving towards assigned targets or goals. As a Digital Marketing Manager, you are:

• A seasoned digital marketing strategist with 5+ years of hands-on experience in digital media planning, tracking and conversion funnel optimization, and managing multi-faceted marketing projects across multiple channels (e.g. paid social, programmatic, ABM, etc.) in a fast-paced environment
• An out-of-the-box thinker who has had success experimenting with creative ideas and new channels to drive awareness or funnel activities while testing and measuring.
• A strategic thinker, unafraid of data and can comfortably glean customer insights from CRM and other automation tools as well as through customer insights research.
• Digital marketing savvy with the first level of technical knowledge in digital media channels, including Google Ads (Display, Video and Search), paid social (Facebook, Instagram, LinkedIn, Twitter), regional platforms (e.g. Wechat, Baidu and TikTok) and supplementary platforms for PPC management and optimization
• Analytical and  intellectually curious, you are experienced in measuring the effectiveness and impact of digital marketing programs that drive conversions, pipeline and revenue and proactively driving different ways to optimise performance
• Enjoy working in a fast-moving rocketship, own and design programs, find creative solutions to complex problems and simplify systems for scale and agility. 
• Proficiency with Salesforce, Google Sheets, Google Analytics, Tableau and Data Studio.
• Fluency in one of the regional languages such as Mandarin Chinese, Bahasa Indonesia, Japanese is a plus.

What?

As the Digital Marketing Manager, you will:

• Take the lead with Twilio digital ad campaigns to drive brand awareness, engage audiences and generate demand at scale through multiple digital channels. 
• Develop strategy for performance marketing, providing projections on budget, trends, traffic and conversions as well as driving digital engagement at scale with increasing efficiency
• Manage day-to-day digital media operations such as campaign set-up and optimisation.
• Conceptualise and develop testing strategies. Monitor and optimise campaigns to maximise engagement, conversion rate and overall ROI
• Be creative! Take on ad copy and social imagery with Twilio’s Creative & Brand team, juggle relationships with various outside vendors and creative agencies
• Dive deep into data to understand market trends and competitor landscape. Communicate actionable insights to key stakeholders, translating them into strategic initiatives and/or making recommendations for optimisation.
• Work with Marketing Strategy and Analytics to create elite reporting and real-time dashboards for evaluating digital media campaign performance and optimise budget allocation

As the Digital Marketing Manager, you will live the Twilio Magic Values:

• DRAW THE OWL: Identify, plan and execute superbly new ideas to drive towards our goals and improve outcomes by leveraging performance data as your guide.
• BE AN OWNER: Take ownership to lead or assist in digital marketing programs, regional initiatives and anything under your charge 
• BE BOLD: Unafraid to try something new and take calculated risks 
• WRITE IT DOWN: Plan meticulously, putting it down in writing to collaborate with stakeholders 
• EMPOWER OTHERS: Interact extensively across all functional teams within Twilio in the Asia Pacific region and Globally.
• NO SHENANIGANS: Always honest, earnest and acting in a direct and transparent way.

Why?

The Asia Pacific and Japan Marketing team works closely with regional sales leadership, global cross-functional teams to support Twilio's continued growth in the region. 

Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.

Where?

This position can be located in our Singapore or Sydney office. Around the world, Twilio offers benefits and perks to support the physical, financial, and emotional well being of you and your loved ones. No matter where you are based, you will experience a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience,  understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture that empowers everyone to do their best work and be the best version of themselves.

About Us

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

Due to the current health crisis related to COVID-19 and the escalating visa / travel restrictions in effect, we may only be extending offers to individuals who (a) are currently physically resident in Singapore, (b) have a legal right to work in Singapore, or (c) candidates who can start in this location by the expected hire date. We're keeping the situation under review and will adjust our position should the restrictive measures be removed later on. Additionally, Twilio will require evidence of vaccination, medical ineligibility for vaccination or recovery from Covid-19 within the past 180 days, for employees going into the office as employees will not be able to access our offices from 15 January 2022 (unless such employee will complete the vaccination by 31 January 2022) without vaccination.  In accordance with applicable law, we may also collect evidence of vaccination as a condition of employment for employees who require work passes as of 1 February 2022.