Lifecycle Marketing Manager

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about 3 years old

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ABOUT VARO
Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured, and designed for the way our customers live their lives.

We're on a mission to bring financial inclusion and opportunity to all hard-working Americans. Through our mobile app, we offer premium bank accounts that have no minimum balance requirement or monthly account fees, high-interest savings accounts, short-term lending, and solutions to help customers stretch their paycheck, build credit and start saving. Our tech-first products are designed to make money work for everyone and help customers and communities build greater financial resiliency.

Varo is distinct from other fintechs: we've made history as the first and only consumer fintech to be granted a full national bank charter by the Office of the Comptroller of the Currency (OCC).

Varo Bank represents the evolution of a new generation of banks that are born from innovation and built on technology to empower consumers and businesses.

Our team combines the best of both consumer tech and banking, and we’re wildly passionate about helping our customers. Our teams are based in San Francisco and Salt Lake City. Privately held, we’ve raised over $482M to date, from leading institutional investors and strategic partners including Warburg Pincus, The Rise Fund, Gallatin Point Capital, Harbourvest Partners, Progressive Insurance, and Russell Westbrook Enterprises.

Varo is entrepreneurial, collaborative, enthusiastic, customer-oriented, fast-paced, and multicultural.  This is an open and relatively flat organization that puts an emphasis on collaboration, sharing ideas and information. For a relatively early-stage company, Varo is grounded in a strong set of values and takes pride in the diversity of its employees. 

Varo. A bank for all of us.

ABOUT THE TEAM
Varo’s Growth team is responsible for customer acquisition, engagement and retention. Our goal is to attract customers who would benefit most from Varo, make sure they have a seamless onboarding experience, and help them get the most out of Varo after they join.

The Growth team is small, nimble, data-driven, and results-oriented. If you want to have a clear and measurable impact on the business from day one, this is a great team to join

ABOUT THE ROLE
Your role will be to drive strategic growth marketing programs focused on onboarding, engagement, retention and resurrection. You will develop and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications and in-app messaging. You’ll collaborate cross-functionally with Design, Content, Product, Engineering, Research and Data to deliver compelling new personalized customer journeys. You will play a key role in helping us achieve our customer engagement goals.

WHAT YOU'LL DO

  • Drive strategic growth marketing programs focused on onboarding, engagement, retention and resurrection. 
  • Ideate, develop and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications and in-app messaging.
  • Manage lifecycle programs end-to-end, from setting strategy to meet objectives, to: ideation, tactics, briefing, development (in partnership with creative, content and technical teams), calendaring,execution, optimization, monitoring, analysis and reporting. 
  • Set up and monitor complex journeys, triggers and automations.
  • Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately.
  • Partner with relevant teams across the organization including data and research, to uncover user insights, create and design an experimentation roadmap and execute a rigorous A/B testing agenda to enhance campaign effectiveness.
  • Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys

    • PREVIOUS SKILLS AND EXPERIENCE THAT'LL HELP YOU BE GREAT

  • 3-5 years of hands-on experience managing Retention and Engagement programs
  • Experience leveraging a complex marketing automation/CRM system, e.g. Braze
  • Deep knowledge in customer segmentation and list management
  • Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences.
  • Passion for data-driven marketing and building programs that drive incremental results
  • Excellent analytical and quantitative skills 
  • Experience working cross-functionally and communicating results to a wide range of stakeholders
  • Experience in a results-driven environment and an impeccable track record of hitting goals

    • THE THREE SKILLS THAT MATTER MOST 
    Nobody can be great at everything, but we’re looking for candidates who are extraordinary at:
  • Hands-on experience managing Retention and Engagement programs
  • Creative problem solving and persistence; when you hit a brick wall, you come up with 10 ways to get around it
  • Excellent analytical and quantitative skills 
    • OUR CORE VALUES
    Customers First: Understand the problems our customers are trying to solve. Respond with a sense of urgency. Build relationships that result in loyalty. Be data and insights-driven. Test everything. Achieve results through strong execution. Build a product people love.  Assess new initiatives with the customers’ interest in mind. Act with empathy. 

    Take Ownership: Bias towards action. Have high standards. Be accountable for the results of your work, our product, our company. Trust others to own it.

    Respect: Treat others how you want to be treated. Listen first before being heard. Speak the truth even when it's not easy. Assume best intentions. Bring your full self to work.

    Stay Curious: Ask why. Dare to make things better. Learn something new each day (even from mistakes). Be open to growth. Develop creative solutions.

    Make it Better: Think big. Set high goals. Work towards long-term value rather than short-term wins. Create change. Be resilient.


    Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

    Learn more about Varo by following us:

    Beware of fraudulent job postings!
    Varo will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide work with Varo.  If you suspect you have received a phony offer, please e-mail [email protected] with the pertinent information and contact information.