Sr. Lifecycle Marketing Manager

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about 3 years old

This job is no longer active
Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.

Your role will be to drive strategic growth marketing programs focused on onboarding, engagement, retention and resurrection. You will develop and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications, and in-app messaging. You’ll collaborate cross-functionally with Design, Content, Product, Engineering, Research, and Data to deliver compelling new personalized customer journeys. You will play a key role in helping us achieve our customer engagement goals.

What you'll be doing

  • Ideate, develop and execute growth marketing campaigns focused on onboarding, engagement, retention and resurrection, across email, push notifications, in-app messaging and SMS channels
  • Manage campaigns and programs end-to-end: from strategy and ideation to developing tactics, writing briefs, development and execution (in partnership with the Creative and technical teams), monitoring, analysis and reporting (in partnership with the Data team) and optimization
  • Create and design an experimentation roadmap and execute a rigorous A/B and multivariate testing agenda to enhance campaign effectiveness
  • Collaborate cross-functionally with Design, Product, Engineering, Data and Research teams  to uncover user insights and deliver compelling new personalized customer journeys

    • You'll bring the following required skills and experiences

  • 5+ years of hands-on experience managing Retention and Engagement programs
  • Experience leveraging a complex marketing automation/CRM system, e.g. Braze
  • Deep knowledge in customer segmentation and list management
  • Excellent analytical and quantitative skills 
  • Experience working cross-functionally and communicating results to a wide range of stakeholders
  • Experience in a results-driven environment and an impeccable track record of hitting goals

    • We recognize not everyone will have all of these requirements. If you meet most of the criteria above and you’re excited about the opportunity and willing to learn, we’d love to hear from you.
    We recognize not everyone will have all of these requirements. If you meet most of the criteria above and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

    About Varo

    Varo launched in 2017 with the vision to bring the best of fintech into the regulated banking system. We’re a new kind of bank – all digital, mission-driven, FDIC-insured, and designed around the modern American consumer. 

    As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get ahead. Through our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system.

    We are growing quickly in our hub locations of San Francisco, Salt Lake City, and Charlotte along with colleagues located across the country. We have been recognized among Fast Company’s Most Innovative Companies, Forbes’ Fintech 50, and earned the No. 7 spot on Inc. 5000’s list of fastest-growing companies across the country.

    Varo. A bank for all of us.

    Our Core Values
    - Customers First
    - Take Ownership
    - Respect
    - Stay Curious
    - Make it Better


    Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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