Manager of Lifecycle Marketing

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about 1 month old

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Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.


As Varo's Manager of Lifecycle Marketing, you will lead a team, drive customer engagement and retention strategies, and optimize the end-to-end customer journey. You will analyze performance metrics, personalize communication through data insights, and collaborate with cross-functional teams to ensure a seamless customer experience. The ideal candidate has lifecycle marketing experience, a strategic mindset, and proficiency in data analysis and segmentation. We are looking for someone passionate about driving customer engagement and exceeding revenue targets.

What you’ll be doing:

  • Lead Varo’s LCM team
  • Develop and execute a vision to grow the active base of Varo customers 
  • Define the ideal customer journey and oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
  • Be responsible for the strategy and execution of customer activation, habituation, deeper engagement, and retention across the Varo lifecycle experience
  • Own and drive specific metrics or KPIs that drive desired customer behavior and outcomes to ladder up to overarching business goals, and partner with Data Analytics to dig into available data, and determine activity metrics to drive
  • Partner closely with Growth Product, Data Analytics, Customer Insights, Customer Operations, Creative and marketing channel leads to build optimized end-to-end customer experiences
  • Use customer data and segmentation techniques to personalize communication, marketing campaigns, and develop relevant, timely triggers
  • Actively get in the weeds with your team to drive high-impact work and routinely dive into the data yourself to better understand customer behavior
  • Drive the development of compelling creative concepts and strategies that resonate with customers and target audiences
  • Deeply understand the end-to-end product experience to translate that into relevant lifecycle communications 
  • Collaborate with cross-functional teams to ensure a seamless and consistent customer experience across all touchpoints

    • You’ll bring the following required skills and experiences:

  • 8+ years of relevant work experience in lifecycle marketing and retention 
  • Experience working in lifecycle marketing with a demonstrated history of taking ownership beyond simply what is communicated to customers through channels like email, SMS, and push
  • Analyze performance and relentlessly A/B test against KPIs like CTR, open rates, lead conversion, retention, and LTV
  • Strategic thinker with a deep understanding of  lifecycle marketing principles, data analysis, and customer segmentation to drive personalization at scale
  • You are customer-obsessed and are highly skilled with target group-specific communication and campaign strategy
  • Experience developing profitable marketing programs and exceeding performance and revenue targets
  • Strong data-driven and analytical 
  • Hands-on experience with lifecycle marketing platforms such as Braze
  • Bachelor’s degree in Business, Marketing, Economics, or a related field of study required or relevant work experience
    • #MidSenior

    We recognize not everyone will have all of these requirements. If you meet most of the criteria above and you’re excited about the opportunity and willing to learn, we’d love to hear from you!

    We are currently not accepting applicants for this role from CA, CO, WA, IL, or NY.

    About Varo
    Varo launched in 2017 with the vision to bring the best of fintech into the regulated banking system. We’re a new kind of bank – all-digital, mission-driven, FDIC-insured, and designed around the modern American consumer. 

    As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get ahead. Through our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system.

    We are growing quickly in our hub locations of San Francisco, Salt Lake City, and Charlotte along with colleagues located across the country. We have been recognized among Fast Company’s Most Innovative Companies, Forbes’ Fintech 50, and earned the No. 7 spot on Inc. 5000’s list of fastest-growing companies across the country.

    Varo. A bank for all of us.

    Our Core Values
    - Customers First
    - Take Ownership
    - Respect
    - Stay Curious
    - Make it Better

    Learn more about Varo by following us:



    Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


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