Head of Brand Partnerships

Location: Boston, MA

Who We Are

Our Marketing team drives growth for Wayfair on every major advertising platform. We aren’t your standard marketers: we own the strategy, P&L, and product roadmaps for our portfolio of bleeding-edge and in-house built marketing and AdTech products. We leverage them to acquire high potential customers and engage them to come back again and again. We have petabytes of first and third party data at our fingertips; what makes us successful is using that data to build algorithms and automated solutions to take the breadth and depth of our product offering and personalize it to each and every customer. 

The Marketing team is looking for an experienced, strategic executive to lead our Brand Partnerships team for Wayfair, our Specialty Retail Brands (AllModern, Birch Lane, and Joss & Main), and Perigold. You will lead key partnerships programs including celebrity, influencer, licensing, sponsorship, financing, and co-branded opportunities. We believe that the Partnerships programs will be key enablers to driving awareness and long-term preference/loyalty through making an emotive connection with our customers. You will have an opportunity to build a direct team that you believe will take our partnerships program to the next level, and have indirect management of hundreds cross-functionally. 

If you are entrepreneurial with a passion for brand-building in a data-driven, customer-centric environment, this is the role for you. 

What You’ll Do

Your role is to lead the end-to-end brand partnerships programs for our brands from defining the vision and agenda, to executing flawlessly and delivering significant business impact. We’re looking for a creatively-minded marketer with strong consumer instincts who can drive innovation through highly differentiated go-to-market strategies that bring measurable results, relevance, and connection to our brands.

You will work in a highly cross-functional role to drive the go-to-market partnerships strategy across five brands and multiple geos. You have experience leading a diverse team and an equal respect for creativity and performance. As a “player-coach”, you will roll up your sleeves on a daily basis to dive into the weeds with your team, while also zooming out to drive the 2-3 year vision for the business.

Your time will be spent in the following areas:

1. Develop 3-5 year Brand Partnerships vision and strategy for the business: own the end-to-end holistic partnerships plan from strategy through to execution
2. Conceptualize, define, and negotiate long-lasting partnerships with major brands, celebrities, and more: bring our brands to life in new ways through continuous iteration and development of differentiated go-to-market partnership strategies
3. Manage and grow a high-performing team: be an inspirational leader to your team while being a hands-on operator driving individual accountability; recruit, onboard, and develop the best talent in line with Wayfair’s values
4. Drive cross-functional and external partnerships: be articulate, thoughtful, and a tough driver of key partner roadmaps in line with your customer growth vision
5. Represent Brand Partnerships to executives: be the advocate and first point-of-contact for all topics related to partnerships programs 

What You’ll Need

• 10+ years of relevant experience, preferably in partnership marketing, brand partnerships, integrated marketing for relevant brands in adjacent categories   
• Innovative, customer focused; history of showcasing disruptive market innovation in the partnerships space
• Combination of creative thinker and analytical (understand, interpret, and appreciate data)
• Superior communication skills with demonstrated ability to navigate a complex organization, synthesizing multiple points of view and owning a coherent action plan, all while negotiating and influencing others
• Proven experience and passion for working across functions and with c-level leaders, 
• Visionary org leader; excellent interpersonal and team building skills including experience managing high performing teams
• Well-informed of current trends and complete holistic landscape assessments; be an incubator for future partnership strategies 
• Entrepreneurial mindset, with a bias for action and ability to deal with extreme ambiguity and rapidly changing environments 
• Proactive mindset to seek and develop relationships with potential partners 
• Persuasive communicator, able to earn the trust and buy-in of senior executives
• Strong analytical experience, and comfortable operating with large data sets to generate insight and actionable conclusions
• Proven track record of leadership, taking ownership and driving results