Insight Analyst

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As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 77,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Adapt Worldwide - a Welocalize company - is a digital performance marketing agency with services across SEO, Paid Search, Programmatic, Paid Social, Content Marketing, Conversion Optimisation and Web Analytics. We help brands grow faster at home and abroad in over 250 languages. 

Our teams have presence in London and the South West and we are getting busier every month with new business and fantastic client retention. As a result of this, we need a talented Insight Analyst to come and work with us.

We will also give you every opportunity to expand your role and push yourself in new directions as the company grows. During your time at Adapt, you will get top-notch training and the chance to build your technical knowledge with some of the sharpest minds in the industry.

Who are we looking for?
We are looking for someone who loves combing through SEO and data analysis to find a brilliant piece of insight, who takes pride in insightful and well-crafted analysis, and someone who is excited to help out across a wide range of digital challenges global clients face. You will work directly with reputed global brands and become integral part of multidisciplinary client teams and help formulate, refine and execute digital strategies for client.
You might have worked in a similar role before, or this might be your first job role or looking forward to applying your knowledge/experiences in a meaningful and impactful way for global clients.
We’re looking for someone who loves analysis who is curious about finding out the ‘why’, who has ‘high attention to detail’ and is self-organised.
You should have a keen interest in digital marketing – and a good understanding of SEO fundamentals, with the ability to spot trends and translate these into actionable insights.
 
Supporting international SEO:
Form digital strategy and recommendations with client's SEO team 
Provide best practices advice for all initiatives on client sites for various content types
Provide one-off analysis when required for the campaign or a client-specific problem 
Arrange multilingual SEO tasks, QA, delivery and follow up 
Create reports to track performance
 
Dealing with a large amount of data:
Collecting data & pulling insights from different kind of data sources 
Using multiple SEO tools and Google tools (Google Analytics, Search Console, Keyword Planner, Data Studio, BigQuery) 
Conducting small to extensive keyword research 
Recommendations for site IA and user journey as well as URL mapping 
  
Facilitating data management (non-SEO):
Manage client content data to support publishing activities 
Organize a large amount of data in a useful format
 
Required experience:
SEO Analyst or Senior SEO Analyst or Insight Analyst or Digital Executive
Good understanding of international SEO 
Understanding of SEO principles
 
Skills:
Good Excel & PPT skills 
Fluent in English 
Project management and organization skills 
A good keen eye for detail 
Flexible thinking.