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As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 77,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Adapt Worldwide - a Welocalize company - is a digital performance marketing agency with services across SEO, Paid Search, Programmatic, Paid Social, Content Marketing, Conversion Optimization and Web Analytics. We help brands grow faster at home and abroad in over 250 languages.
Our teams have presence in London and the South West and we are getting busier every month with new business and fantastic client retention. As a result of this, we need a talented Paid Search Manager to come and work with us.
We will also give you every opportunity to expand your role and push yourself in new directions as the company grows. During your time at Adapt, you will get top-notch training and the chance to build your technical knowledge with some of the sharpest minds in the industry.
So, if you are already a PPC Manager and you’re looking for somewhere new to flex your media buying muscles, Adapt might well be the place for you. We work with more than 200 happy clients, delivering outstanding digital media campaigns across Google, Bing, Facebook, Twitter, LinkedIn, Google Marketing Platform and more!
The Role
As a Paid Search Manager, you will plan and execute client media buying across Google, Bing, Yahoo! Japan and more. You should have knowledge of Google Ads, an understanding of the digital landscape and 2+ years’ experience in online ad buying.
You’ll work within and potentially lead a team; with the smooth running of Adapt’s search marketing activities on behalf of its clients to maintain and develop Adapt’s reputation as a high quality, transparent and effective digital media buying agency which is pleasurable and profitable to do business with. As we work with many global, multilingual clients, knowing a second language is a plus!
Key Responsibilities
· You will manage a portfolio of clients’ paid media campaigns across multiple networks
· Handle client calls to discuss the account and present strategy & findings
· Ensure campaigns deliver according to the client’s objectives while providing analysis and recommendations to improve performance
· Setup, implement, track and optimize campaigns
· Keyword research, analysis and strategy
· Cost estimation and budget management
· Ad copy writing and testing
· Tracking setup (including tracking codes generation, goals and funnels setup)
· Prepare and deliver monthly reports have monthly progress calls with clients
· Analyse campaign performance and recommend next steps
· Management and tutoring of more junior members of the team with the potential of having direct reports
· Take an active role in winning new business
· You will be responsible for, and targeted on the success of these campaigns and client ROI and part of your responsibilities will be KPI reporting
You Need to
· Have a minimum of 2 years’ experience.
· Be highly data driven with an extremely analytical approach.
· Be a subject matter expert, and up to date with the latest features and releases.
· Be highly proficient with Google Ads & Google Analytics, as well as having experience with other relevant platforms such as Search Ads 360 & Microsoft Ads.
· Have significant experience managing PPC marketing and other digital media campaigns. Experience with B2B companies is a plus.
· Clear expertise in paid search or PPC digital marketing in general.
· Experience in complex paid media accounts, including the full set up and creation of accounts, including an understanding of Display & YouTube
· Have excellent written and verbal communication skills
· Be a natural forward planner who critically assesses own performance
· Be credible and comfortable in dealing with senior executives & business owners
· Have strong customer service ethos and ability to build lasting relationships
· Have meticulous attention to detail and be a perfectionist with a very analytical mind
Why Adapt?
Adapt is an energising place, full of people who know what they're talking about and have enthusiasm for their work. Our culture is simple: hire great people, trust them as professionals – then let them do their job while nurturing their professional development.
Interested? You can read more about Adapt here...
Welocalize is committed to equal opportunities and in compliance with the General Law on the Rights of People with Disabilities, this vacancy is also available and we encourage to those candidates who have a disability certificate (equal to or greater than 33%) to apply.