Marketing Manager

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about 4 years old

This job is no longer active

Just 2 years ago, Wolt operated in 4 countries and 10 cities across the Nordics. Fast forward to today, we’re in 20 countries and over 70 cities across EMEA, servicing over 3M registered users. We’re growing rapidly and are looking for more talented individuals to join us. If you are passionate about cutting-edge technology, great food, and making an impact in your city, then Wolt just might be for you.

About Wolt Japan's operations
The role you are looking at is part of the Japanese Operations Team of Wolt which is the heart and soul of Wolt Japan. Wolt is more than just a food delivery app - in fact we are a smooth operation built upon a solid foundation of state-of-the-art technology. We act as a real-time marketplace connecting customers, restaurants and courier partners. We collect a ton of data from multiple sources and make it actionable by tuning our operations. We want to make sure that we use all this data the best possible way, benefitting all our partners and customers.

About the role
At Wolt, the Marketing Manager is the one person who really owns user growth and retention in their market. You are creative in coming up with new ways of attracting and keeping customers, you are analytical in being able to make decisions based on data and seeing what works and what does not, and you are hands-on enough to be comfortable with not having a huge marketing team or an agency to help you out.

We ask for a lot – senior skills with a junior enthusiasm. In return, you get a huge amount of responsibility and a unique chance to really execute on what you think is the best for our growth. It’s rare that you get to own the entire pipeline from idea creation to realisation to following up on results. This is the real deal – if you can pull this off, you really understand marketing. All of this requires both people leadership, creative passion and analytical skills, as well as getting your hands dirty and working well together with your General Manager as well as the rest of your country team.

What you will do

Awareness and loyalty:
- Building awareness for the Wolt brand in your market through engaging activities in bought, earned and owned media
- Increasing loyalty amongst our user base with campaigns and an always-on communication approach

User acquisition:
- Acquiring new customers through small, medium and large campaigns via different channels - such as paid and unpaid social media, partnerships, joint marketing with restaurants, or in any other way you see fit

Social media and content creation:
- Connecting with potential customers through our social media channels and newsletters
- Creating fresh, honest and impactful messages that pull people in and make them relate with what we stand for

Influencer partnerships:
- Building online marketing partnerships with both influencers and our restaurants
- Driving new customer acquisition through them

Getting results:
- Making your ideas work and driving concrete, visible results in customer acquisition and retention, week over week

About you - core capabilities

  • Probably from a background of e-commerce, digital marketing, apps or hospitality
  • You have a strong creative eye and great understanding of social media channels  
  • You are a self-starter and take charge with initiating marketing campaigns
  • Analytical in your approach when using data to design, develop and execute marketing strategies
  • Tech savvy and experienced with online analytic tools (e.g. google analytics)
  • Strong creative writing skills and understand the appropriate tone of voice for various audiences
  • Ability to really own a project, work independently and ask for guidance when needed
  • You have prior experience in a fast-moving environment with a strong focus on achieving targets and getting things done
  • You are native in Japanese and fluent in English
  • Along with a competitive salary and benefits you will also be eligible for our stock option plan. So if you are excited about working in a high growth environment, taking ownership and being part of an extremely high performing team then we’d love to hear from you!