A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family. 

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

Reporting into the Vice President of Marketing, the Growth Marketing Director is responsible for the content strategy that fuels direct demand generation, customer acquisition, and ultimately business growth through the development and execution of data-driven, multi-channel content strategy.

The Growth Marketing Director will lead our content team, creating captivating content, enhancing conversion rates, and fostering engagement with pet parents. Collaborating with eCommerce, you'll optimize creative performance and uphold brand guidelines. Managing social media, earned media, and PR, you'll enhance brand trust and industry relevance. Using data, you'll shape messaging and channel strategies, fuelling business growth. Your insights will optimize customer journeys, and you'll partner across teams for ROI-focused marketing. Your growth hacking mindset, deep analytics understanding, and creative prowess will be pivotal.

Duties and responsibilities

• Lead the content team strategy to create compelling and results-driven brand tory telling, driving innovative content development to captivate and engage target audiences effectively, mentoring and inspiring a high performing content team
• Oversee the end-to-end content creation process, ensuring adherence to brand guidelines and achieving strategic marketing objectives.
• Increase brand trust and relevance with industry, KOLs, relevant editors and pet parents through the effective use of earned media and PR
• Drive business growth for H&H PNC brands (including Zesty Paws and Solid Gold) through a robust performance content strategy
• Partner with the sales teams and Finance to support the forecast of business growth, and set the strategic approach to drive the highest ROI marketing investments on and offline
• Manage and refine acquisition and multi-touch attribution model
• Develop and partner with the eComm and Retail sales teams to deploy customer acquisition and retention strategies across multiple touchpoints, leveraging data-driven insights that lead to optimization.

Desired Skills and Experience

• Bachelor’s degree in marketing, communications, design, or related discipline
• 6-8 years of experience in customer acquisition and retention, a strong business intuition with problem solving mindset
• Growth hacking mindset: must be highly quantitative, analytical, and a technical self-starter, including the ability to process large data sets
• Deep understanding of A/B and incrementality tests
• Proven track record of successful management of organic social media communities and PR
• Experience on graphic and digital creative design, including copywriting
• Excellent communication, presentation, and storytelling skills
• Organizational and time-management skills for meeting deadlines in a fast-paced environment

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. 

In addition to federal law requirements, we comply with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know!