At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

As a Content Strategist, you own and contribute to messaging across all stages of the funnel. From product launches to early lifecycle to resurrecting churned users, you craft content that stays true to the Lyft brand while moving metrics.

You’ll never compromise voice and tone, but may offer a concise alternative to move the CTA above the fold, or (softly) lean into an urgency tactic to boost sales for a membership pass campaign. Those decisions will be intentional and carefully thought through each time.

Responsibilities:

• Write and edit emails, in-app copy, blog posts, landing pages, product naming and education materials, and social content
• Champion the Lyft brand voice and tone throughout all channels
• Harness research to inform solutions that balance audience needs with business goals
• Write hard-hitting copy that drives action and performance
• Partner closely with engagement, paid acquisition, product marketing, and other cross-functional leaders to drive consensus across teams
• Quickly adapt to last-minute asks and changing timelines 
• Guide content strategy for lifecycle campaigns, experiments, and programs to ensure there’s consistency with every touchpoint
• Effective presentation skills and ability to advocate for creative choices
• Own creative projects and tasks with guidance and support from senior leads

Experience:

• 5-7 years experience writing for an established consumer brand
• A link to your portfolio with strong examples of your work
• Deadline-driven with strong time management skills
• Ability to nimbly balance brand voice and tone with various marketing strategies
• Detailed in your execution but flexible in your approach
• Basic understanding of digital analytics and performance tracking
• Ability to follow legal guidance and balance requirements in striving for the best user experience
• Ability to address delicate issues with sensitivity and empathy
• Collaborative with a proactive mindset
• Effective presentation skills and ability to advocate for creative choices
• Deep allegiance to AP Style

** Please provide Portfolio and/or Writing Samples to Application**

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment  without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.