At Lyft, community is who we are, it’s what we do, and it’s what makes us different. To create the best ride for all, we start in our own community, by creating an open, inclusive and diverse organization where all team members belong.
We believe that ride by ride, we’re changing the way our world works. We imagine a world where cities feel small again, where transportation and tech bring people together, instead of taking them apart. We see the future as community-driven — and it starts with you. The Lyft Business team is changing the way companies, brands and organizations alike leverage the Lyft platform to move their people. We are solving big problems, and meeting the needs of our clients and their people, from employees to customers and students to patients, in a whole new way.
To support our rapidly growing business, we’re looking for a Product Marketing Manager with proven experience of bringing business products to market and growing them in a fast-paced environment. The person in this role will be responsible for bringing our business products to market and driving adoption. The Lyft Business Portal allows organizations to set up, pay for and manage their ride programs. Organizations can access Lyft’s rideshare network for transportation-as-a-service for employee business travel, staff transportation, and courtesy rides for customers, patients, and guests.
Responsibilities:
- Develop and drive a strategy for business-facing products in conjunction with the Product and Engineering teams, including but not limited to go-to-market plans, competitive analysis, customer segmentation, product positioning, and messaging.
- Lead business admin adoption, usage, and loyalty of Lyft Business Portal with clear product positioning, naming, launch, onboarding, and lifecycle marketing programs.
- Grow our self-serve business by working cross-functionally with Demand Generation, Product, Sales, and Engineering to build experiences that convert leads into new customers.
- Be the voice and expert of the business admin audience; collaborate with Insights team to ensure our buyer and admin’s pain points and needs are understood.
- Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches on onboarding, reporting, payments, billing and more.
- Identify new types of features based on user research and market trends
- Partner with Marketing colleagues on driving cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives.
Experience:
- Bachelor’s degree
- 3+ years experience in product marketing
- Experience working on SaaS products a plus
- Analytical thinker with experience in data-driven marketing
- Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
- Experience in applying market insights to inform and optimize the product experience
- Strong Excel and analytical skills; SQL skills a plus
- Very strong written communication skills
- Thrives in a fast-paced environment with a bias towards action
Benefits:
- Great medical, dental, and vision insurance options
- In addition to 11 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Monthly commuter subsidy to cover your transit to work
- 20% off all Lyft rides
Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.