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Events Marketing Specialist

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Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

This role is responsible for supporting the execution of our B2B event strategy that drives demand and brand perception.This person will manage logistics for a variety of events, tradeshows, dinners, swag distribution, and thought leadership opportunities. This person will work closely with the Sr. Manager of Event Marketing and the Director of Brand Marketing to report on our events and measure the impact of our efforts.

What you'll do

  • Support the logistics execution of field marketing events and CarGurus owned events, including, but not limited to: road show style automotive conferences, Customer Advisory Boards, and dealer hospitality events (virtual or in-person).
  • Manage department logistics such as airfare, hotel, team dinners, client events, AV, transportation and activations.
  • Manage multiple vendor relationships and all related contracts and services.
  • Monitor tasks and project assignments, ensuring project schedule is being met and schedule changes are addressed and communicated.
  • Communicate cross-functionally with various stakeholders to ensure on-time delivery of materials for event sponsorships and event logistics.
  • Manage event orders, shipment and organization of event materials, signage, giveaways, name badges, lanyards, and all other ancillary requirements for on-site event needs; attendee/participant swag.
  • Manage the pre/post event communication to ensure that attendees are most effective and well-prepared.
  • Facilitate and secure speaking and sponsorship opportunities.
  • Monitor and maintain annual event and membership budgets, reconcile expenses and keep track of signed contracts.
  • Identify project risks and work with the team to develop contingency plans.
  • Support event marketing by coordinating tasks such as survey sends, list pulls, invite sends, etc.
  • Support the tracking and analysis of event performance data to help evaluate impact and identify areas for improvement.

Who you are

  • At least 2-4 years of marketing event management (B2B preferred)
  • Excellent project management and communication skills
  • Experience influencing, leveraging, and supporting cross-functional teams to successful outcomes
  • Experience managing relationships with external vendors and/or membership organizations
  • Comfortable building basic reports, pulling insights, and sharing findings with the team. Adapts quickly to new digital tools and platforms.
  • Previous experience managing logistics for virtual events
  • Previous experience managing trade show sponsorships and on-site presence
  • Previous experience managing a budget and delivering program events to meet that budget
  • Proficient with Google Workspace (Docs, Sheets, Slides, Drive, Meet)
  • Previous experience with Cvent, Wrike and/or Salesforce preferred, not required.

 


Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid