The role: You’ll develop and execute the marketing strategy in collaboration with sales leadership to establish a plan to exceed pipeline targets. You’ll roll-out inbound and outbound demand generation and pipeline acceleration programs across the North America region – including events, integrated digital campaigns, paid advertising programs, account-based marketing, lead nurturing, thru-partner campaigns, and customer advocacy activities.

What You'll Do as Sr. Field Marketing Manager: 

• Set regional field marketing strategy in partnership with sales and channel teams
• Create demand through various marketing tactics including integrated campaigns, conferences and local events, account-based marketing (ABM) programs, industry-specific campaigns, joint channel and tech alliance marketing activities, and more
• Monitor and report on campaign results and effectiveness, including ROI, and recommend changes as needed
• Collaborate and optimize communication with with Corporate/Product Marketing and Demand Generation on successful strategies for increasing event participation, revenue growth, and community awareness
• Ensure that content is aligned with corporate go-to-market messaging and positioning
• Work closely with partnership teams to identify and cultivate partner relationships. Execute on general event logistics as needed (venue search, marketing invites, staffing, onsite coordination, etc.)
• Manage prospect lists between the company's CRM and marketing automation databases and vendors' progress (export and import)
• Manage vendors assisting with demand generation such as content syndication groups, graphic designers, fulfillment agencies
• Coordinate initiatives across internal teams and vendors
• Provide regional assistance to marketing initiatives as required
• Provide feedback to relevant stakeholders based on sales and prospect feedback

What You'll Bring as The Sr. Field Marketing Manager: 

• 5+ years experience in field or similar marketing role, cybersecurity experience preferred
• Proven ability to plan and execute strategic campaigns
• Strong communication skills, able to build and maintain relationships
• Self motivated, proactive thinker
• Strong team player, with the ability to work with multiple stakeholders
• Demonstrated analytical, organizational, negotiation, and project management skills
• Willing to travel (~20 - 30%)
• SFDC, HubSpot knowledge a plus

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The base salary range for this full-time position is $130,000-$160,000  Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation  and benefit package during the hiring process.