Leads Generation Manager
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About the Unit:
Marketing Unit creates a strong online presence and differentiate NV's services in a competitive market. The Unit develops a clear brand message that emphasizes the company's unique value proposition, whether it's reliability, speed, or eco-friendly practices. This message is reflected across all marketing materials and customer interactions.They use digital tools to nurture leads and build trust with potential customers. This might involve email marketing campaigns with personalized offers, engaging social media content that sparks conversation, or even online customer reviews and testimonials.
About the Job:
The Leads Generation Manager (LGM) works closely with the Head Marketing and is responsible for leading the Leads Generations Specialist and agency to achieve the identified KPIs through different sources not limited to inbound. He/she will be consulted upon to assess channel-specific gaps and needs, make constructive and thoughtful recommendations and see through the execution of the lead generation strategies.
The position also collaborates closely with the Sales, Marketing, and Trade Marketing Team to formulate and execute a strategy to help the sales team achieve their acquisition targets. Furthermore, the LGM will work closely with the Regional Sales Support Team in improvement of lead generation strategies that will help the Sales Team in achieving their KPIs.