HelloFresh is seeking a Senior Manager, Social Media & Content, to lead the Organic Social team, establishing best-in-class social and content strategies, piloting and creating exciting new content concepts on existing and emerging platforms, and overseeing community management for HelloFresh’s growing brand portfolio. The Organic Social team serves content to an audience of over 5MM consumers on owned social channels alone.

This position will work within the Brand Marketing organization to maintain industry-leading levels of brand awareness, brand affinity, reputation, and retention. 

You will...

• Own social and content strategy and editorial planning for HelloFresh, Green Chef, EveryPlate, and Factor_ brands.
• Use data and constant experimentation to optimize and report on performance across all platforms.
• Lead creative execution for major brand campaigns, partnering with internal and external partners to deliver innovative and disruptive social-first content.
• Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs.
• Mentor and help build a social team that manages day-to-day posting, social listening, and always-on, brand-forward community management strategies.

You are...

• Innovative - You know what best-in-class social looks like for brands, and you’re eager to bring your learnings and ideas to HelloFresh
• Up on the latest trends - You know what’s trending, and how to create content around trends that’s relevant and stands out in a crowded social media landscape.
• Data-driven - Always prepared to defend or bolster your work with relevant data
• Articulate - Your writing and presentation skills are on point, and you’re comfortable interfacing with senior leadership
• Collaborative - You enjoy working cross-functionally
• Self-motivated - with support from your manager, you largely find your own path to achieve aggressive KPIs
• Detail oriented - There are potentially millions of eyes on your work each day, so it must be pitch perfect

You have...

• 7-10 years of social media experience, preferably at a large D2C brand or agency working directly on a large D2C brand.
• Proven experience developing innovative social media content and campaigns at a previous brand or agency.
• Experience managing influencer campaigns, or working with influencers directly.
• Expertise with a wide range of social platforms, including Instagram, TikTok, Facebook, YouTube, Pinterest, and Twitter.
• Hands-on experience capturing and creating culturally relevant content (Memes, GIFs, phone-captured video content).
• Experience with paid marketing channels and running Paid Social campaigns, like Paid Social, SEM, Display, CRM
• Experience with data storytelling, social listening, and brand performance tracking.
• Experience working with an in-house creative team (briefing, art-direction, asset management, etc)
• Experience with social media publishing tools (Sprout Social, Hubspot etc.) and social listening tools (Talkwalker, BrandWatch, Synthesio, etc.)

You’ll get…

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.