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About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.
The Role:
This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis.
Responsibilities:
Oversee the setup, implementation, and management of digital ad campaigns.
Monitor and analyse campaign performance to ensure campaign KPIs are delivered.
Conduct A/B testing and other optimization strategies to improve campaign performance.
Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs).
Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts.
Generate and present detailed reports on campaign performance, providing actionable insights and recommendations.
Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns.
Work closely with sales, client and product teams to align advertising strategies with overall business goals.
Participate in strategy sessions and provide insights based on campaign performance data.
Qualifications
3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company.
Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must.
In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required.
Strong written and oral communication skills, presentation and analytical skills.
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Why join us
A collaborative output driven program that brings cohesiveness across businesses through technology
A solid 360 feedbacks from your peer teams on your support of their goals
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!