
Featured Company
dnanexus inc.

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- As Director of Content Strategy, you will lead a high-performing team of strategists, writers, and producers, transforming content into a strategic lever for brand equity, customer engagement, and revenue.
- You’ll bring a modern, audience-first mindset fueled by data, insights, and emerging technologies like AI to build content experiences that are timely, relevant, and high-impact.
- This role is about more than writing great copy; it’s about building a system that consistently delivers meaningful content experiences that scale with the business and deepen relationships with our customers.
- You'll foster innovation and creativity within the team, ensuring that content strategies evolve to meet changing market demands.
- You will prioritize alignment with business objectives, collaborating across departments to maximize the effectiveness of all content initiatives.
- In this role, you will have the opportunity to mentor and develop your team, driving a culture of high performance and collaboration.
- You’ll engage with various departments, enhancing your cross-functional leadership skills and understanding of content strategy at a global scale.
Things You’ll Do
- Define and lead a global content strategy that drives brand affinity, customer education, and full-funnel engagement.
- Manage and mentor a team of content strategists, writers, editors, and producers, fostering a high-performance and collaborative culture.
- Own and evolve the company’s editorial voice and storytelling framework to ensure clarity, consistency, and resonance across all touchpoints.
- Collaborate cross-functionally with brand, product marketing, demand generation, communications, events, and digital teams to align content with business objectives.
- Guide the creation of diverse content formats including long-form articles, video, podcasts, social media, interactive tools, and in-product content.
- Leverage AI and emerging technologies to scale content production, optimize personalization, and enhance performance.
- Build systems and processes to support efficient, scalable, and high-quality content operations.
Use data and customer insights to drive content decisions, optimize performance, and demonstrate impact. - Ensure content is strategically aligned across regions, buyer personas, and customer lifecycle stages.
- Advocate for audience-first thinking, positioning content as a growth engine within the broader marketing organization.
- 9+ years of proven experience in content strategy, preferably in a leadership role.
- Demonstrated ability to manage and inspire teams, driving high performance and collaboration.
- Strong understanding of brand storytelling and content marketing best practices.
- Experience with data-driven decision-making and leveraging analytics to optimize content performance.
- Familiarity with emerging technologies, including AI applications in content creation and distribution.
- Our team is passionate about storytelling and dedicated to creating impactful content that resonates with our audience.
- We value collaboration, creativity, and innovation, and we believe in fostering an inclusive environment where every team member can thrive and contribute to our mission.
- We can create campaigns that inspire our stakeholders, and ultimately, our desired audiences.
- We think local and scale globally. We build plans and create campaigns that will be effective across geographies.
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.