Position Title: Community Engagement Specialist 

Department: Marketing 

Reports To: Community Engagement Lead 

FLSA Status: Non-Exempt, Full-time, Benefited  

 Compensation Range:  $25-$29/hour plus benefits package

 

Position Summary: 

Sonic’s Community Engagement Specialist is responsible for community engagement and proactive communication with our audiences (customers and leads) through multiple organic social channels with timely, relevant messaging and responses to comments, questions, and inquiries. This candidate is a strong writer and communicator who will work with internal teams and craft compelling, mission-driven messaging that resonates with our growing audience. They are responsible for engaging, monitoring and tracking social interactions, and supporting leadership in quantifying sentiment. Sonic’s ideal candidate is positive, curious, detail-oriented, organized, and understands the value of nurturing and engaging with our audiences in a meaningful way guided by Sonic’s core values, voice, and culture. 

 

Position Type/Expected Hours of Work: 

Full-time, 40 hours per week, non-exempt; Flexible schedule and weekend shifts may be required. 

Travel:  
Limited travel (as needed) for role. 

Supervisory Responsibilities: None 

 

Essential Duties and Responsibilities:        

• Daily execution of social monitoring, response, and listening through Social Management Platform (Sprout) for all inbound inquiries. 

• Draft messaging to social media audiences that embodies our brand and voice with every interaction. 

• Ensure that customer inquiries are handled in a timely manner and escalated to the right teams as necessary. 

• Monitor sentiment and track detailed information on monthly engagements. 

• Stay up to date on new social media trends, new channels, cultural moments, and competitor activity so that Sonic can leverage these trends and technologies.  

• Support leadership in ensuring all engagements and social media activity is appropriately tagged and recorded so that the engagement team can report on customer sentiment, customer feedback, messaging effectiveness, and content performance. 

• Support Community Engagement Lead in capturing content and developing ideas for Sonic’s organic social media profiles (Meta, X, LinkedIn, TikTok, Google, Yelp). 

• Research competitor profiles and make recommendations to leadership for enhancing our social media presence. 

• Ensure our organic profiles are up-to-date and positively reflect our brand and company goals. 

Education, Experience, and Skills 

Education 

• This is an entry-level role, but background in Marketing or relevant degree is a plus!  

Experience: 

• 1-2 Years of experience in Brand Management and/or social media management 

• Experience in customer service 

Skills: 

• Extremely detail-oriented, keeping track of all social interactions and necessary follow-ups. 

• Ability to work independently and as part of a team 

• Requires excellent customer service and written communication skills. 

• Excellent knowledge of major social channels and trends 

• Understanding of digital marketing landscape and campaign development 

• Respectful of others and willing to learn 

• Curious, proactive, and positive with strong organizational skills 

• Some photography, video, and design skills a plus! 

 

Work Environment:  

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

The noise level and the climate when in the office is typically moderate.  

This position spends considerable time on a mobile device and may require hours outside of a typical 9am-5pm. 

 

Physical Demands:  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

 

While performing the duties of this job, the employee is occasionally required to sit; key/type. The employee is constantly required to stand; walk; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.