
Field Marketing and Demand Generation Manager
3 monthsQualtrics LLC Seattle, WA

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When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
The Field Marketing and Demand Generation team leads marketing strategy across the full marketing mix, creates and delivers exceptional activations and campaigns, and connects marketing and sales in dedicated regions, verticals or categories. Our goal is to drive high-quality pipeline, deal acceleration and conversion, and bookings for and with the sales team.
- Takes Initiative: You understand the expected outcome, get the context, and work entrepreneurially to get things done without needing explicit direction.
- Highly Communicative: You influence effectively and create trust at the team level, maintaining outstanding communication and collaboration skills.
- Strategic Alignment: You partner closely with Partner Marketing, sales teams, product marketing, content teams, and regional marketing leaders to ensure alignment with broader business goals.
- Detail-Oriented Execution: You excel in managing complex initiatives simultaneously while demonstrating exceptional project management abilities.
- Budget Management: You manage allocated marketing budgets effectively to maximize ROI across all field marketing initiatives.
- Results-Oriented Mindset: You focus on driving pipeline and revenue outcomes, thriving in ambiguous situations and adapting quickly to changing priorities.
- Opportunities to refine your strategic thinking and project management skills through high-impact campaigns in a fast-scaling organization.
- Access to mentorship and professional development programs tailored to enhancing your marketing knowledge and capabilities.
- A chance to expand your network by collaborating cross-functionally with sales, product marketing, and content teams.
- Potential for significant career growth as we recognize and nurture talent within the team.
- Develop comprehensive field and demand generation marketing strategies that support regional sales objectives.
- Lead high-impact Account Based Marketing and demand generation programming, including field events, webinars, and sponsorship activations to generate qualified leads and drive the conversion or acceleration of targeted accounts.
- Provide marketing materials, customer testimonials, and other resources needed to accelerate deals.
- Ensure that allocated marketing spend is maximized for ROI across all field marketing initiatives.
- Measure the effectiveness of field marketing programs using metrics focused on pipeline generation and revenue impact.
- 4+ years of B2B marketing experience, with a strong focus on field marketing and event management, preferably in enterprise software or SaaS.
- Proven track record of developing and executing successful field and demand generation strategies that drive measurable business results.
- Experience managing marketing budgets and demonstrating positive ROI.
- Familiarity with marketing automation platforms (like Marketo), CRM systems (like Salesforce), and event management software.
- Bachelor’s degree in Marketing, Business Administration, or a relevant field.
- We lead the marketing strategy across the full marketing mix, creating exceptional activations and campaigns that connect marketing and sales.
- Our team is focused on driving high-quality pipeline, deal acceleration, and conversion for our sales teams.
- We are committed to transparency, customer obsession, and collaboration, embodying the values of our organization every day.
- You'll find a supportive culture that embraces diversity and allows for substantial career growth opportunities.
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.